Here are three quick pieces of advice for Jeb Bush. First, if you want to announce your new Super PAC by bemoaning "the playing field is no longer fair or level" for middle class Americans, don't film your video in front of Wall Street investment firm, Black Rock. Second; when your brother the 43rd President of the United States "was born on third base and thought he'd hit a triple," Americans will doubt your sincerity when you proclaim your "passion" is to help them "move up the income ladder based on merit, hard work and earned success." And one final thing: you probably shouldn't have made the "Right to Rise" the name of your Super PAC and the central theme of your upcoming 2016 White House run. That phrase was already laughable when current House Ways and Means Committee Chairman and your future rival Paul Ryan began using the same sound bite over three years ago.
On its web site, Jeb's new conservative cash register unveiled its lofty mission with this ringing introduction:

"We believe passionately that the Right to Rise -- to move up the income ladder based on merit, hard work and earned success -- is the central moral promise of American economic life. We are optimists who believe that America's opportunities have never been greater than they are right now. But we know America is falling short of its promise."

If that sounds vaguely familiar, it should. On August 26, 2011, then Budget Committee Chairman Paul Ryan concluded his much-hyped speech to the right-wing Heritage Foundation this way:

"Here in America - unlike most places on earth - all citizens have the right to rise."

Now, Ryan's rhetoric was comical when he delivered it. After all, Ryan himself like his heroine Ayn Rand acknowledged the crucial role government programs like Social Security played in enabling his own opportunities following the death of his father. Worse still, Ryan's own "Path to Prosperity" budget, supported by 95 percent of Congressional Republicans for four straight years," would deliver most of $5 trillion in tax cuts as yet another windfall for the wealthy, while repealing health care coverage for 30 million Americans, rationing Medicare with its transformation into an underfunded voucher scheme, privatizing Social Security and slashing nondefense, discretionary spending (that is, all federal funding for education, anti-poverty programs, science, etc.) to its lowest percentage of the American economy since 1950. And one other thing. As study after study has shown, when it comes to job creation, GDP growth, family incomes, private sector expansion and even stock market returns, the U.S. economy almost always does better when the President is a Democrat.
Nevertheless, in December 2011--almost three years after his brother completed the worst eight year economic record of any modern American president--former Florida Governor Jeb Bush took to the op-ed pages of the Wall Street Journal to lay out his economic vision. In a rare moment of candor, he admitted he was beginning where Paul Ryan left off at the Heritage Foundation. In "Capitalism and the Right to Rise," Jeb opened:

Congressman Paul Ryan recently coined a smart phrase to describe the core concept of economic freedom: "The right to rise."
Think about it. We talk about the right to free speech, the right to bear arms, the right to assembly. The right to rise doesn't seem like something we should have to protect.

Paul Ryan must have been thinking the same thing.
As Picasso is said to have remarked, "Good artists copy, great artists steal." In Jeb Bush's case, make that a con artist.